Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engine results pages (SERPs) to drive organic traffic. By optimizing content, keywords, meta tags, and website structure, SEO helps businesses connect with their target audience. It involves techniques like on-page optimization, backlink building, and technical improvements to enhance user experience and site performance.

SEO ensures your website ranks higher for relevant queries, increasing credibility and traffic. It’s a cost-effective strategy for long-term growth in digital marketing. Proper SEO aligns your content with search intent, boosts engagement, and generates quality leads. With ever-evolving algorithms, staying updated is crucial for maintaining a competitive edge.