Online Reputation Management (ORM) is the process of monitoring, influencing, and controlling a brand’s online presence. In today’s digital age, a strong online reputation is crucial for businesses to build trust, attract customers, and maintain credibility. ORM involves strategies like responding to customer reviews, managing social media profiles, and addressing negative content. Effective ORM helps businesses improve their visibility on search engines, creating a positive online narrative. By promoting positive content and addressing complaints quickly, businesses can enhance their brand image. It also involves SEO practices to push down negative search results and ensure favorable information ranks higher. Reputation management is not just about damage control but also proactively building a brand’s online presence. It helps establish customer loyalty, increase sales, and foster long-term growth. Businesses need to invest in ORM to stay competitive and protect their reputation in an increasingly connected world.