Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. It aims to build trust, establish brand authority, and influence customer behavior, ultimately driving profitable actions for the business.  Unlike traditional advertising, content marketing focuses on providing value to the audience rather than directly promoting products or services. This involves creating a variety of content formats, such as blog posts, articles, videos, infographics, and social media posts, that address the needs and interests of the target audience. By consistently delivering high-quality content, businesses can attract organic traffic, build brand awareness, generate leads, and foster customer loyalty.